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story and sustainability




landscape of dope alchemy

name
Our brand name is an amalgam of terms; both ancient and modern.

dope: symbolises the fusion of it’s meaning:
A thick liquid or lubricant, or a medicinal, herbal substance. It also takes reference from the slang adjective “dope” that emerged during early Hip-Hop culture, meaning ‘to be excellent, impressive, amazing or extraordinary’.


alchemy: With etymological origins in Egyptian, Greek and Arabic and culture, alchemy is an early form of chemistry centred on the transmutation of earth and its matter. The term Alchemy also expresses a philosophical approach to life in having the ability to take something ordinary, and transform it into something extraordinary. 



philosophy
alchemy of the earth and within
of the earth
Our products are created from organic, natural, hemp and plant based ingredients. dope alchemy partners with the Earth to create luxurious handmade, multipurpose, head-to-toe and eco conscious cosmetic formulas. Each ingredient is selected based on its potency, functionality, and effectiveness to deliver nourishing products intended for all humans to obtain a natural skincare and self care rituals. 

alchemy within
self care, self love, mindfulness for the modern day human. 
dope alchemy is dedicated to empowering people through promoting the knowledge and practises of self care, self love, and mindfulness through daily ritualisation. 



plant extracts
Our ingredients and extracts have existed on earth since ancient times. Each extract is selected based on their constituents, potency, functionality, effectiveness and safety to deliver nourishing products.  the plant based ingredients are certified organic intended to adhere to being high quality and high end eco-luxe products. 


green chemistry
Each product is manufactured with ecologically sustainable practises. We focus on management and minimising our environmental footprint, to benefit the people and planet. The brand considers the environmental effects short term and long term.  This is why the products are handmade in small batches in NSW, Australia. 


eco packaging
dope alchemy endorses eco friendly packaging. Our products are packaged within glass jars and bottles with aluminium lids that can be reused in your home or recycled. dope is currently working behind the scenes on eco-refilling systems for selected products to further embody dope alchemy’s wider philosophy on how we manage our environmental footprint and impact on the planet. 



ethical choices 
Our products are vegan and cruelty-free. We condemn the exploitation of animals. We do not test on animals or purchase any ingredients that are tested on animals. Our approach is to adhere to sustainable, ethical and organic principles. These principles include well-sourced, sustainable, high quality, organic or natural, ethically made and fair trade ingredients. 


 

the founder 

Andie Leslie is the founder, director, formulator and manufacturer of dope alchemy. dope alchemy aka dope was birthed in 2017 through a vision of creating a hemp/CBD, natural and multipurpose skincare for the modern minimal and eco-driven human. Leslie has merged her creative background working in the fields of design, art, curation, creative direction, studies in health science (naturopathy) and herbal manufacturing to innovate and create dope, solely.

Leslie does not resonate with gender-specific and/or marketing of single-sex skincare. Leslie perceives the human body as a mechanical art form within itself, which is why the brand is genderless. Her personal mantra of “nourish your surface, embrace your form” played a fundamental influence in the branding and philosophy of dope. 


Leslie is patiently waiting for Australian laws to be changed to crystallise her original vision for dope as a hemp and CBD self-care brand. Unlike the majority of the saturated market, dope takes an organic approach to brand growth using no paid advertising or paid influencer presence trusting word of mouth, the integrity of the products and stocking in limited stores that align with the brand.


hemp advocation 
Leslie is an advocate for Hemp and the legalisation of CBD oil on a global scale. Through her personal journey with medical cannabis, it is her strong belief that hemp has the potential to revolutionise the planet and people's lives, due to the chemistry of cannabis constituents, utilised in medicine, health, wellness and in-personal care. Leslie foresees Hemp as a fundamental plant and material to create innovative eco-solutions due to its versatility in cosmetic, commercial, industrial, fashion and construction industries. 



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